The girls of
9Muses have a steady and working concept as sexy pinup girls with easy-to-like (k)pop songs with just the right amount of substance to excuse watching their videos, an idea which I found
slightly spoiled by their latest video Heart Locker. Therfore it is refreshing to see them release a slightly (for them) experimental video, as the whole of "Yes or No" is filmed as a long Instagram selfie with the girls also singing a much more laid-back and charming song than one would expect from them. I like it and I hope this is not only a creative way to cut production costs but instead rather means that they will develop positively from now on.
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