Nitori is easiest to describe as Japan's answer to Swedish IKEA, in more than one way. There are some differences in approach, but they are both basically about selling good but cheap furniture, and to be entrepreneurial in how to reach that goal. Just as IKEA owns its success to its founder Ingvar Kamprad, Nitori is the work of one ingenious man, Nitori Akio, who set out to change how the Japanese can furnish their homes at reasonable prices. Read a very good article on the subject here.
The same type of showrooms as IKEA.
School backpacks for elementary school seems serious business as they will often cost 20-30000 yen (1300-2000 SEK/200-300 USD).
Ow, I really wanted to buy some of these tatami style mats as the prices was just so good. Maybe I will regret not being them, sigh.
Curtains seemed like serious stuff, rows upon rows of them.
These colorful pink baskets was the thing I came closest to actually being. Kawaii!!
The other obvious difference from IKEA was the large number of study desks, which also followed a kind of standardized formula in their size and form.
Looks about the same as in Sweden/IKEA
Nice sofa design
Note the gas oven.
This was the second really nice desk I saw in Japan, the first being the one at Francfranc.
Such a cute desk, don't you agree?
(click here for the next day)
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